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Description

Bilibili is a comprehensive video community that highly gathers China's younger generation, and is affectionately called "B站" by users. According to the iResearch report, in 2020, users aged 35 and below accounted for more than 86% of Bilibili. As of the fourth quarter of 2021, Bilibili had 272 million monthly active users. Bilibili has built an ecosystem that continuously generates high-quality content around users, creators, and content. The most outstanding professional creators in China gather on Bilibili to create content covering thousands of categories and subcultures such as lifestyle, games, fashion, knowledge, and music, leading the trends of popular culture and becoming a very unique presence on the Chinese internet. Currently, 94% of the video playback volume on Bilibili comes from professionally created videos (Professional User Generated Video, PUGV). Based on this foundation, Bilibili provides commercial products and services such as mobile games, live streaming, paid content, advertising, comics, and e-commerce, and has also made strategic layouts in cutting-edge fields such as esports and virtual idols. Bilibili has ranked first for multiple quarters in the QuestMobile "Z-Generation's Favorite APP" and "Z-Generation's Favorite General Entertainment APP" lists, and was also selected in the "BrandZ" report as one of the top 100 most valuable Chinese brands in 2019. The company listed on the NASDAQ in March 2018 and made a secondary listing on the Hong Kong Stock Exchange in March 2021.